Posts Categorized ‘Facebook’
February 16, 2012 at 6:48 pm
By Bob Speyer, Web Success Team
Social Media Marketing is a human science. Because it is relationship driven, it is the perfect environment for change. However, one constant in social media is using a systematic methodology to increase your effectiveness.
The Web Success Team utilizes a proven formula for engagement that involves what we call the Five Phases of Social Media Marketing.
Continue reading “The Five Phases of Social Media Marketing” »
February 9, 2012 at 2:43 pm
By Janette Speyer and Alison Brown, Web Success Team
Ever feel like you have a case of the blues and nothing can make you feel better? Well according to several recent studies, researchers have found that social media use can in fact elevate your mood. Whether it’s positive reinforcement from friends, the number of “likes” you get on a particular status update, or even just being able to chat online with friends you may not talk to often, Facebook and other social media platforms have proven to have an overall positive effect on the human psyche.
Continue reading “Have a Case of the Blues? Social Media Can Help!” »
February 2, 2012 at 7:10 pm
By Alison Brown, Web Success Team
If you’ve been reading the news lately, you’ve probably already heard that Facebook has announced that it’s going public and has filed an initial public offering (IPO) for $5 billion. For those of us not familiar with the financial sector, that means that Facebook is will be seeking to get $5 billion from investors. While it’s not surprising that Facebook made this move, what will be interesting is how this will impact the company as a whole, as well as the rest of the social media and online marketing world.
Continue reading “Facebook’s Going Public! How Does That Affect You?” »
January 31, 2012 at 7:11 pm
By Janette Speyer and Alison Brown – Web Success Team
I once had a friend tell me that he only recently started to follow football so that he would have more interests in common with his customers. People choose to follow or not follow football for various personal reasons, however the Super Bowl is a whole different story. It is the most watched sporting event in America and a prolific gold mine for the advertising world.
Continue reading “Super “Social Media” Bowl” »
January 26, 2012 at 6:14 pm
By Janette Speyer, Web Success Team
Editor’s note: This article was published in 2009 on a trip to South East Asia, were we traveled and ran the Web Success Team while on the go. This is still relevant information. Wi-Fi and Internet cafes are everywhere and with the advent of tablets and smartphones we are able to go anywhere without interruption. Our Web Success team staff writer is presently in Australia and contributing from there.
Traveling and running a business sounds like an oxymoron. Well, it can be done. Thanks to Apple, Twitter, Facebook, Skype and Wi-Fi. Today with all the virtual offices around you never know if you are talking to someone in the UK, America or in India.
Bob Speyer ate fried tarantulas, khamer style. Photo by asiafinest.com
Continue reading “Running Your Online Business While Traveling to Another Country” »
January 17, 2012 at 5:46 pm
By Janette Speyer and Alison Brown, Web Success Team
One of the most interesting trends to watch for in 2012 is social media going visual. What does that mean, you ask? It means that social media platforms such as Instagram, Pinterest and Tumblr are taking the center stage by appealing to the visual aspect of marketing and branding as opposed to just the content side. While content focused sharing platforms such as Twitter, Facebook, or LinkedIn are very effective for online marketing, the visual appeal that these sites embody is assisting companies in expanding their influence and attracting other niche groups as well.
Continue reading “Visual Social Platforms to Watch in 2012” »
December 14, 2011 at 4:19 pm
By Janette Speyer and Alison Brown, Web Success Team
The potential that online marketing has to brand companies and engage a targeted audience is growing exponentially. Social media platforms such as Twitter, Facebook and Google+ have been adapting to this new wave of marketing by rolling out new features that make it easier for marketers to brand their businesses online.
Continue reading “The Changing Marketing Landscape of Facebook, Twitter and Google+” »
December 6, 2011 at 5:54 pm
By Janette Speyer and Alison Brown, Web Success Team
Social media marketing and online marketing are becoming the main players in the marketing business. Using social media to promote your business is a great way to generate leads as well as prove that you’re an authority in your industry. Creating a Facebook business page can help get the word out about your business and locate potential customers. Generating “Likes” increases your business’ visibility online and allows you to connect with people that you know are interested in the services you’re offering. Below are some persuasive reasons as to why cultivating Facebook followers can benefit your company in the long run.
Continue reading “The Real Value of A Facebook “Like”” »
November 29, 2011 at 7:16 pm
By Janette Speyer and AlisonBrown, Web Success Team
With 2012 just around the corner, online marketing predictions are becoming more identifiable. In a world where technology becomes more advanced everyday, online marketing also follows suit and evolves quickly in order to adapt. In 2011, many changes took place such as Google entering the social media world with Google+ and the revamped Google Reader, the introduction of a new iPhone, and the increased reliance on Facebook and Twitter for promotional updates. Experts predict that even more changes are in store for 2012 as the online world continues to dominate marketing strategy by utilizing various avenues.
Continue reading “Online Marketing Predictions for 2012” »
November 17, 2011 at 11:23 am
By Bob Speyer and Janette Leon-Speyer, Web Success Team
The lines have become blurred from traditional SEO to what I call SEO on “steroids”. The fuel that drives the traditional SEO engine is still relevant, from keyword-rich website content, code to content ratio and optimization, to being Google compliant. However, today search engines are paying increasing attention to an online social activity. Consistent social engagement indicates that a website is an active participant in commerce and is not just a content generator or link farm.
Continue reading “Is SEO Really Dead? Or Has it Morphed into a Social Superhero!” »
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