July 27, 2011 at 12:14 pm
By Bob Speyer – Web Success Team
How can you maximize the effectiveness of your email campaigns? How can you avoid being considered spam, being blacklisted or damage your reputation with clients and prospects? Today’s email climate has changed dramatically from batch and blast. Below is a list of ten essential tips to keep your email campaigns performing with a high degree of success.
Continue reading “Increase Your Email Campaign Effectiveness” »
June 21, 2011 at 4:50 pm
By Justin Delos Reyes and Janette Speyer – Web Success Team
Charisma is defined by Merriam-Webster as “a special magnetic charm or appeal.” Entertainers have it. Politicians have it. But did you know your brand can exude that same type of charisma through social media?
Continue reading “How to Generate Charisma for Your Brand through Social Media” »
May 17, 2011 at 4:17 pm
By Justin Delos Reyes – Web Success Team
Social media statistics show that more people are registering on sites like Facebook and Twitter every day. According to Econsultancy, Twitter has 175 million registered users, Facebook has 640 million registered users, and there are 100 million professionals registered on LinkedIn. The chances of your employees being active on these sites are relatively high when you consider the statistics. Although they may be active on social media, it doesn’t mean they know how to conduct themselves in a professional manner. And as great as social media is for online marketing, it can hurt your web success if it is used improperly. That is why it is important for companies to create a social media policy that employees can easily digest and comprehend.
Continue reading “Drafting Your Company’s Social Media Policy” »
April 20, 2011 at 10:10 am
By Justin Delos Reyes, Web Success Team
Day One of eMarketing Association’s “The Power of eMarketing” conference in San Francisco is in the books! There was a great turn out and we learned a lot of new things. We also met some innovative Online Marketers and made new Twitter connections. Tina Stewart, SVP of Marketing at LYRIS kicked off the event with a very informative keynote presentation. She said Washington, D.C. has the highest concentration of Twitter usage and that spending in the social media sector has grown by 53%. How amazing is that?
Panel - Managing social media at your company, policies and best practices. Moderated by J.D. Gershbein. Panelists: Bill Balderaz, Mike Lewis, Clara Shih, Stephanie Critchfield.
Continue reading “#eMSF “The Power of eMarketing” Conference Re-cap: Day 1” »
March 24, 2011 at 4:29 pm
By Bob Speyer and Justin Delos Reyes – Web Success Team
Companies and employees make mistakes. Products sometimes malfunction and services occasionally don’t live up to customer expectations. If the press catches on to your misfortunes, the quickest way to address it is through social media.
Continue reading “Strategies to Handle a PR Crisis with Social Media” »
March 22, 2011 at 2:43 pm
By Justin Delos Reyes – Web Success Team
Brand ambassadors (also referred to as evangelists) can add major value to your business and targeting them is a social media strategy worth spending time on. People are more likely to listen to their friends and family when making purchasing decisions than they are to marketing and advertising messages. It is in your company’s best interest to identify and select ambassadors for your brand because wherever they go, you go.
Continue reading “Top Reasons Why Your Company Needs Brand Ambassadors” »
March 17, 2011 at 11:59 am
By Justin Delos Reyes – Web Success Team
As your company’s social media presence grows, so will the number of complaints and criticisms about your brand, product or service. But that’s OK. Social media is dominated by consumers and reputation management is part of the game.
Continue reading “How to Respond to Criticism on Social Networks” »
March 15, 2011 at 12:09 pm
By Justin Delos Reyes – Web Success Team
Is your company’s website up to par with the standards of today’s social media savvy audience? Here are three tips to make your website a social media hot spot.
Continue reading “Top Tips to Make Your Company’s Website More Social” »
March 10, 2011 at 6:47 pm
By Justin Delos Reyes – Web Success Team
Who do you want to be the voice of your Twitter account? Do you want to speak with one voice as a corporate account? Or do you prefer individual employees to represent your company?
These are questions every marketing manager must consider prior to registering his or her company on Twitter. Each option has its benefits and drawbacks from a strategic standpoint. Today we’ll discuss both corporate Twitter accounts and individual Twitter accounts to help you in the decision making process.
Continue reading “Corporate vs. Individual Twitter Accounts. Which Is Right For You?” »
March 8, 2011 at 6:45 pm
By Justin Delos Reyes – Web Success Team
Businesses are recognizing the value of social media but are still timid about the most productive ways to utilize it. Some of their hesitation or fears bring to mind questions like, “Is it worth my time?,” “How am I going to manage everything?,” “Will my company look foolish?,” and “Is it a good allocation of resources?”
Continue reading “Does Fear Inhibit Your Facebook Productivity?” »
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