Posts Categorized ‘Online Reputation’
March 15, 2011 at 12:09 pm
By Justin Delos Reyes – Web Success Team
Is your company’s website up to par with the standards of today’s social media savvy audience? Here are three tips to make your website a social media hot spot.
Continue reading “Top Tips to Make Your Company’s Website More Social” »
March 10, 2011 at 6:47 pm
By Justin Delos Reyes – Web Success Team
Who do you want to be the voice of your Twitter account? Do you want to speak with one voice as a corporate account? Or do you prefer individual employees to represent your company?
These are questions every marketing manager must consider prior to registering his or her company on Twitter. Each option has its benefits and drawbacks from a strategic standpoint. Today we’ll discuss both corporate Twitter accounts and individual Twitter accounts to help you in the decision making process.
Continue reading “Corporate vs. Individual Twitter Accounts. Which Is Right For You?” »
By Justin Delos Reyes – Web Success Team
Businesses are recognizing the value of social media but are still timid about the most productive ways to utilize it. Some of their hesitation or fears bring to mind questions like, “Is it worth my time?,” “How am I going to manage everything?,” “Will my company look foolish?,” and “Is it a good allocation of resources?”
Continue reading “Does Fear Inhibit Your Facebook Productivity?” »
February 1, 2011 at 1:21 pm
By Alyse Speyer – Web Success Team Contributor
Last week I shared 12 amazing social media statistics that indicated how large certain networks are as well as how social media has changed the way we market to consumers and manage our reputation. Marketers must take control over their company’s reputation and start using social media to more effective and efficient levels.
Continue reading “Speak Up! Reputation Management and Social Media Strategy” »
January 26, 2011 at 1:52 pm
By Alyse Speyer – Web Success Team Contributor
Think about it. Would Steve Jobs have gotten to where he is today if his company didn’t solve problems, if his product presentations were awful? There’s a reason why people wait for MacWorld each year. Jobs not only has good products and great investor presentations, but he creates buzz and excitement about his products.
How?
He solves problems and presents the solutions in an exciting and interesting light.
Ok, so how can small businesses do the same? Well, it starts with you and your company.
Continue reading “Does Your Business Solve Problems?” »
January 20, 2011 at 2:02 pm
By Bob Speyer – Web Success Team
Imagine one morning you log on to your website only to find it has been suspended by Google. Without warning, your informative home page has been replaced by a Google Alert page that reads:
“This Connection is Untrusted”
Continue reading “The Dark Side of the Internet – What to Do If Your Site is Attacked!” »
December 22, 2010 at 1:47 pm
By Bob Speyer, Web Success Team
We all know Linkedin is a powerful social media marketing tool. What is often overlooked in building out profiles, joining groups and connecting with people is what I call the “passive” sell — Recommendations.
Usually getting people to give you or your company a recommendation is relatively easy. However getting the “right” testimonials and the ones that are the most effective is another matter. Too often, when asked, colleagues will give some generic fluff that sounds like many others. The trick is to get them to give you a recommendation with “teeth.”
Continue reading “The Power of Linkedin Recommendations” »
December 16, 2010 at 5:37 pm
By Bob Speyer – Web Successs Team
Customer service is the face of your business. It may be time to consider a “face-lift.” We have all had both positive and negative experiences when contacting or following up on an order from a business — both online and offline.
Many jobs are lost or canceled because businesses have failed to provide customers (or potentials) what they want and need. In today’s business climate, we are all to focused on the negative, waiting for a company to fall short of expectations. Having key people that are knowledgeable in all phases of the sales cycle and follow up is critical in running a successful business.
Continue reading “The Importance of Marketing Customer Service” »
October 14, 2010 at 1:46 pm
By Alyse Speyer and Kristin Tomlinson, Web Success Team
It’s October, and the holidays are just around the corner. Between Halloween and New Year’s, consumers are set on a buying spree. Earlier this year ComScore reported that Americans spent $29.1 billion online during the 2009 November-December holiday season, a number that is expected to increase for 2010.
With more people looking to the Internet for their holiday purchases, the first thing that comes to mind is search engine optimization (SEO).
Why? Well, you can’t expect users to buy from you, if they can’t find you! Don’t fall into the bowels of failed SEO, and start early. In this article, we will discuss SEO tactics to avoid and what you can do to secure higher page rank so that your business will be found this holiday season.
Continue reading “6 Ways to Clean Up Your SEO This Holiday Season” »
By Bob Speyer, Web Success Team
Users protested and Facebook listened. Mark Zuckerberg, CEO of Facebook has just rolled changes to make it easier for users to configure their privacy settings and to retroactively control access to content that has been previously posted. In essence, Facebook has given the user more control in the information available to everyone — both past and present. This is going to be a big relief to Facebook users, as we are all concerned about unauthorized third party access to our personal information. Facebook has once again proved to its users that they are vigilant in the protection of its user base and acknowledging we are not avatars!
Continue reading “You’re in Control with New Facebook Privacy Settings” »
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