By Janette Speyer and Alison Brown, Web Success Team
Who doesn’t love food? Everyone has his or her weakness, whether it’s sweet or savory, we all have that one food that we crave. Some researchers think that cravings in adulthood are based on early childhood experiences, and that even the healthiest, fittest people have something that makes their mouth water. Not only does food spark a sense of nostalgia, but it can also bring about a sense of community. No matter what your cultural background, people can always find common ground when it comes to food.
Social Media Marketing is a human science. Because it is relationship driven, it is the perfect environment for change. However, one constant in social media is using a systematic methodology to increase your effectiveness.
The Web Success Team utilizes a proven formula for engagement that involves what we call the Five Phases of Social Media Marketing.
By Janette Speyer and Alison Brown, Web Success Team
Ever feel like you have a case of the blues and nothing can make you feel better? Well according to several recent studies, researchers have found that social media use can in fact elevate your mood. Whether it’s positive reinforcement from friends, the number of “likes” you get on a particular status update, or even just being able to chat online with friends you may not talk to often, Facebook and other social media platforms have proven to have an overall positive effect on the human psyche.
Some people watch the Super Bowl each year for the football, while others watch solely for the commercials. This year’s Super Bowl between the New York Giants and New England Patriots was exceptionally exciting, giving us both a close game and some of the best commercials yet. With the help of social media and online marketing, the quality of Super Bowl commercials has been steadily improving over the years by incorporating a lot more creativity, innovation and engagement. While some commercials were more memorable than others, this recap touches on some of the most mesmerizing, humorous and provocative advertisements yet.
Editor’s note: This article was published in 2009 on a trip to South East Asia, were we traveled and ran the Web Success Team while on the go. This is still relevant information. Wi-Fi and Internet cafes are everywhere and with the advent of tablets and smartphones we are able to go anywhere without interruption. Our Web Success team staff writer is presently in Australia and contributing from there.
Traveling and running a business sounds like an oxymoron. Well, it can be done. Thanks to Apple, Twitter, Facebook, Skype and Wi-Fi. Today with all the virtual offices around you never know if you are talking to someone in the UK, America or in India.
Bob Speyer ate fried tarantulas, khamer style. Photo by asiafinest.com
The Internet just flexed its political muscle with the don’t-mess-with-the-Web campaign in response to an anti-piracy bill before Congress. The online community is fearful that the bill passage could lead to online censorship and put many websites out of business.
By Janette Speyer and Alison Brown, Web Success Team
One of the most interesting trends to watch for in 2012 is social media going visual. What does that mean, you ask? It means that social media platforms such as Instagram, Pinterest and Tumblr are taking the center stage by appealing to the visual aspect of marketing and branding as opposed to just the content side. While content focused sharing platforms such as Twitter, Facebook, or LinkedIn are very effective for online marketing, the visual appeal that these sites embody is assisting companies in expanding their influence and attracting other niche groups as well.
By Janette Speyer and Alison Brown, Web Success Team
Christmas is known as the time of giving, and it’s the time of year when we get together with our families. The history of Christmas is quite complex, as its roots go back thousands of years. The celebration of Christmas primarily signifies the birth of Jesus and is celebrated annually by billions of people around the world. Modern day Christmas is celebrated by putting up a tree with lights and ornaments, playing Christmas music, eating a special meal, and exchanging gifts with friends and loved ones. Because Christmas has become more focused on gift giving over the years, it’s become a key sales period for many retailers and businesses.
By Janette Speyer and Alison Brown, Web Success Team
The Internet is about to change. Are you ready for the switch? ICANN, the Internet Corporation of Assigned Names and Numbers, has been working on a domain overhaul that will allow you to have a Top-Level Domain (gTLD) that uses a .yourbrand extension instead of .com, .net or .org. This change has the potential to open the door for endless online branding possibilities. For Coca Cola, they can purchase the extension .coke and then create a number of different URL’s that help build their brand.
On January 12, 2012, the world’s largest branding revolution will begin, as ICANN will start accepting gTLD applications. Prices for owning the rights to various domain’s is very pricey and opens the door to a number of bidding wars for companies fighting for rights over general domain names.
