Posts Categorized ‘Web Success’
February 16, 2012 at 6:48 pm
By Bob Speyer, Web Success Team
Social Media Marketing is a human science. Because it is relationship driven, it is the perfect environment for change. However, one constant in social media is using a systematic methodology to increase your effectiveness.
The Web Success Team utilizes a proven formula for engagement that involves what we call the Five Phases of Social Media Marketing.
Continue reading “The Five Phases of Social Media Marketing” »
January 31, 2012 at 7:11 pm
By Janette Speyer and Alison Brown – Web Success Team
I once had a friend tell me that he only recently started to follow football so that he would have more interests in common with his customers. People choose to follow or not follow football for various personal reasons, however the Super Bowl is a whole different story. It is the most watched sporting event in America and a prolific gold mine for the advertising world.
Continue reading “Super “Social Media” Bowl” »
January 26, 2012 at 6:14 pm
By Janette Speyer, Web Success Team
Editor’s note: This article was published in 2009 on a trip to South East Asia, were we traveled and ran the Web Success Team while on the go. This is still relevant information. Wi-Fi and Internet cafes are everywhere and with the advent of tablets and smartphones we are able to go anywhere without interruption. Our Web Success team staff writer is presently in Australia and contributing from there.
Traveling and running a business sounds like an oxymoron. Well, it can be done. Thanks to Apple, Twitter, Facebook, Skype and Wi-Fi. Today with all the virtual offices around you never know if you are talking to someone in the UK, America or in India.
Bob Speyer ate fried tarantulas, khamer style. Photo by asiafinest.com
Continue reading “Running Your Online Business While Traveling to Another Country” »
January 24, 2012 at 5:59 pm
By Janette Speyer and Alison Brown
Building online trust is critical for an online business. Since your customers don’t often get to meet you face-to-face, in order to sell your products and services you have to build trust and confidence through your online voice instead.
Continue reading “How to Build Online Trust through Reviews from Your Social Media Community” »
December 20, 2011 at 5:54 pm
By Janette Speyer and Alyse Speyer, contributor Web Success Team
When I open my Facebook profile, the right hand side always has ads that are related to my “Likes”. For example, if I “Like” vitamin B12, ads for vitamins and supplements appear. Along with these ads I also get shown my friends choices and “Likes”. This type of marketing is known as Behavioral Targeting and has already started to sweep the nation.
Continue reading “Eliminate the Guesswork with Behavioral Targeting for Your Marketing Campaigns” »
December 14, 2011 at 4:19 pm
By Janette Speyer and Alison Brown, Web Success Team
The potential that online marketing has to brand companies and engage a targeted audience is growing exponentially. Social media platforms such as Twitter, Facebook and Google+ have been adapting to this new wave of marketing by rolling out new features that make it easier for marketers to brand their businesses online.
Continue reading “The Changing Marketing Landscape of Facebook, Twitter and Google+” »
November 29, 2011 at 7:16 pm
By Janette Speyer and AlisonBrown, Web Success Team
With 2012 just around the corner, online marketing predictions are becoming more identifiable. In a world where technology becomes more advanced everyday, online marketing also follows suit and evolves quickly in order to adapt. In 2011, many changes took place such as Google entering the social media world with Google+ and the revamped Google Reader, the introduction of a new iPhone, and the increased reliance on Facebook and Twitter for promotional updates. Experts predict that even more changes are in store for 2012 as the online world continues to dominate marketing strategy by utilizing various avenues.
Continue reading “Online Marketing Predictions for 2012” »
November 22, 2011 at 7:09 pm
By Janette Speyer and Alison Brown, Web Success Team
Thanksgiving signifies a time of year where people gather with their families and reflect upon what they’re thankful for. The first Thanksgiving celebration is believed to have taken place in 1621, when Plymouth colonists and Wampanoag Indians got together and celebrated the autumn harvest. The tradition continued for many years, but it wasn’t a national holiday until President Abraham Lincoln officially declared it during the Civil War.
Today, Thanksgiving has many meanings, based on various family traditions. It can be anything from watching football, to eating juicy turkey or reuniting with family members we don’t see often. For some, it may even mean getting to bed early in order to get the best sales at the mall on Black Friday, or now Black Thursday!
Continue reading “Fun Facts About Thanksgiving, Black Friday and Cyber Monday!” »
November 10, 2011 at 4:09 pm
By Janette Speyer and Alison Brown, Web Success Team
What is a Kardashian? Where did the brand come from? The most popular Twitter searches for the Calabasas, California area are believe it or not: “where do the kardashians live” and “dash”. The Kardashian brand, however, has not always been a multi-million dollar enterprise. The family used to be fairly ordinary, other than the father, Robert Kardashian, who was an attorney for OJ Simpson. It wasn’t until several years ago, when Kris Jenner, the matriarch of the family, decided she wanted to get the family on a reality TV show. This happened at about the same time as her daughter, Kim Kardashian, became famous because of the release of a scandalous video.
Continue reading “Keeping Up with the Kardashians’ Personal Branding” »
November 8, 2011 at 7:02 pm
By Bob Speyer and Janette Speyer, Web Success Team
The BlogWorld and New Media Expo took place in Los Angeles on November 3-5. With more than 300 speakers, it was three days filled with non-stop workshops and presentations from online marketing experts on a variety of topics ranging from blogging, New Relationship Marketing, search marketing, social media strategy, SEO and ROI. Here are some of the highlights:
Continue reading “BlogWorld & New Media Expo: Highlights & Take-A-Ways” »
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