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Anthony Robbins & Associates
Campaign: Promotion of the Anthony Robbins' Power to Influence Sales Mastery Course (PTI) taking place May 2005 in New Jersey. EVENT SOLD OUT!
Objective: To sell-out the 3-day course. This was accomplished through multiple targeted marketing niche web sales pages, preview teleseminar campaigns (free call to find out about the conference and sell the course), and offline print postcard to drive traffic to the website and join in on a Free Teleseminar about the course.
Direct Response Sales Letter Developed to Sell the PTI May Conference. Promotional Offers include Discounts for Early Sign-ups, Bonus Incentives and Calls to Action.
Offline Postcard Announcing the PTI May Conference with a Strong Call to Action Inviting Prospective Clients to the Conference, The Teleseminar Preview Call, and to collect email addresses for future marketing opportunities.
Preview Call Invitation for a 1 Hour Teleseminar that Announces the PTI May Conference. Sent to Customer Base with a Series of Email Blasts.
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