Case Studies

Online Marketing and direct response website development are part of the overall an overall strategic marketing mix to help grow your business online. It is important to our team that you see the proven RESULTS we obtain for our clients. Therefore we have prepared several recent case studies in multiple industries, including non-profit, entertainment, healthcare, sports, finance and motivation for your review:

Non-Profit: Save Poor Children in Asia

Project: Website for Cambodia Orphanage & Day Care Center. SCAO. After visiting SCAO in Cambodia, the Web Success Team wanted to offer our services free of charge to help them raise funds to feed, clothe and educate the children under their care. We redesigned their website and created a donation page where people can support the center through online charitable donations. The Team has also optimized the site for search and will be host periodic tweet-ups to raise awareness and additional funds for SCAO.

Results: The recently launched site is starting to garner attention and people are making much appreciated and needed donations. As WST continues to actively market the site, we anticipate a steady flow of donations to take care of the immediate and growing needs of the center.

Sports Marketing: World Hero 3000

Project: The WST client wanted a sports marketing website with a content management system to promote the company's hundreds of innovative fan-based sports products. Target markets are the professional, collegiate and secondary school systems. Site has client login to protect products from being knocked-off.

Results: As a direct result to showcase the clients products, Major League Baseball's Detroit Tigers purchased over $30,000 worth of product for their home game promotion.

Super Bowl Event Promotion: Entertainment & Sports Plus (ESP) and Sports Entertainment Team (SET)

Project: Super Bowl Event: Taste of the Game Miami. The WST was contracted to develop and promote an exclusive, invitation-only charitable events during Super Bowl week for two professional athlete representation firms. The events are hosted by a variety of celebrities including Michael Boley, Vivica Fox, Kym Whitley, Willie Gault, and DeShaun Foster. WST also set up the functionality and branding to sell tickets online.

Results: Ticket sales were brisk and the proceeds from the sales went to offset the events costs and to make charitable contributions to the earthquake victims in Haita and area schools; Corporate sponsors include Bacardi, Lifetime, WealthTV, CRN and The Body Shop.

Finance: Financial Profiles Media

Project: The WST developed social media campaigns using Facebook and Twitter to promote a "green" stock buy. To drive traffic and generate awareness among investors, the Team also created a blog, implemented an article marketing program and online pr to promote Blake Desaulniers, the Financial Profiles Media analyst, as a leader in the fields of clean, nano and energy technologies and newsletter. In addition, the team created a direct response sales letter to describe FPM's recommendations for a company that produces green bio-tech packaging. An email blast campaign was initiated to recommend the potential earnings to investors for the BPAC stock buy. The Team also enhanced the corporate site to make it more user friendly and to increase sales of the investment newsletter.

Results: As a result of the social media and email blast campaigns, the stock rose 20% and the volume traded tripled.

Motivation: Anthony Robbins & Associates New York

Project: The WST developed a marketing campaign to sell the Power to Influence Conference. Promotional offers included discounts for early registration, bonus incentives and email marketing to prospective attendees with strong calls to action.

Results: Sold out conference with 75 plus attendees paying an average of $1,800 each within 2 months of launch.

Entertainment: Pat Boone & The National Guard

Project: WST created and marketed a direct response website for legendary music icon Pat Boone. For My Country: The National Guard is the title of a unique historical DVD of the National Guard, documenting its service to the nation from the Revolutionary War to Iraq. Developed social media campaigns using Facebook, Twitter, MySpace, blog, article marketing and online pr to promote DVD.

Results: Drove qualified traffic to main website shortly. Sales tripled.

Entertainment: Thank You Billy Graham: Tribute

Project: This is a niche marketing product site for entertainer Pat Boone, who produced a celebrity-packed musical tribute to the Rev. Billy Graham. The site has a strong branding, video and audio testimonials of Pat along with special bonus incentives and cross-promotional products. It is fully optimized for the search engines and has a branded blog filled with relevant articles to draw additional traffic to the site. Developed social media campaigns using Facebook, Twitter, MySpace; as well as a blog, article marketing and online pr to promote DVD.

Results: Tripled qualified traffic to main website.

Healthcare: Healthy Answers Online / HAO Members

Project: The WST developed and marketed Healthy Answers Online website and membership website to promote nutrition, advice and services for pregnant women, their children and families.

Campaign: Web Success Team created a strong branded informational and member based website and promoted it with a conference calls, "E-tips", E-newsletters, Healthy Recipes and up-to-date information on pregnancy and pediatric issues.

Results: Attracted worldwide audience, new members and a strong active following where visitors and members can purchase recommended healthcare products and nutritional supplements!

Distributor: Davis Wholesale Electric

Project: The WST created and is marketing Davis Wholesale Electric's Online E-Newsletter with up-to-date information and links for the electrical and data communications industry. The company has 4 locations an upwards of 100 employees.

Results: Client was able to create an online community for existing and future customers. Site has become a valuable resource customer base and is constantly being updated to serve its customers.

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