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How Your Company Can Effectively Use Social Media to Increase ROI
How do you explain the social media phenomenon to your company?
How do you tell your company to move from its traditional "comfort" sales tools, such as cold calling or inside sales force, networking with connections and others, to the very unconventional online socializing?
First you must believe that nothing has really changed here, only the tools we use to connect and to sell to future customers.
The principles are the same. Instead of cold calling, online marketers network with social tools such as LinkedIn, Naymz, Squidoo, Flicker and many others. You are still prospecting; but instead of using a phone, you are now using your computer.
As a corporation, your sales force could move from the phone to the computer and pursue the same connections to get the desired results. Not only can you connect with existing leads, but you can then use their pool of connections to enlarge your customer base.
As for return on investment (ROI), social networking sites are free marketing tools, helping to decrease your budget and increase leads They require you to set up personal and business profiles that link to you company websites, thereby doubling your reach in the same time that you would normally spend "cold calling.”
KnowledgeStorm just released a study on B2B technology. The number of people who participated in videos was 90% and blogs and wikis 80%. Social networks pull in at 69% and podcasts at 53%. Judging by these statistics, most all of your future clients are on the web. Why not use the web as a tool to market your business, drive traffic and increase sales?
B2B technology also allows businesses to advertise to target markets and optimize content with social media. You can also share your expertise, and it helps you to get to know the types of people who buy your products and services. The social media is a win-win. It’s time to dive in and use it to your web success!
These tips are meant to be used as a guideline to improve traffic to your site, Increase your conversion rates, help turn visitors into buyers, and keep you ahead of the competition. Turning to a web marketer can ultimately save you time and money and increase your success online. The Web Success Team has many proven marketing strategies and techniques that can be viewed at http://www.websuccessteam.com. The Team would be happy to discuss your web marketing needs with a complimentary consultation and web marketing assessment of your current site. Simply mention this article when contacting Bob@websuccessteam.com or call 818-222-5643 for an appointment. To your web success!
