Beauty or the SEO Beast

By Bob Speyer, Web Success Team

Which would you prefer a website that focuses on aesthetics or one that can give you the quickest return on your investment? A common mistake in web development is to create a beautiful brochure site with mouthwatering pictures and graphics. However, content on these sites tends to be secondary. The truth is that although the some sites are attractive, they are not effective in keeping visitors and returning customers. People will not spend time looking at a brochure site. They do not want to be sold to; they want to read and make informed decisions as to why they should use your products and/or services. Content is the key to increasing traffic and procuring sales with graphics only used for support.

When it comes to marketing an online business, sites need to have a professional, branded look as well as outstanding search engine optimization (SEO) copy. Google and other search engine spiders will not pick up on pictures. They crawl through keywords to determine which sites should be at the top of the list. If your site would work better as a brochure or sales pamphlet, it’s time to get your web developer and marketing team together to redo the site.

Trust me, people would much rather look at a site that has interesting content than one that has pretty pictures, flashy images and a high-tech design. You can keep certain designs and images as long as they are related to your corporate branding, but the key here is to keep it simple. Otherwise, people will not stay on your site for very long.

Good SEO copy will help drive traffic to your site and could increase sales. Remember that eighty percent of Internet users find websites through a search engine, which gives investing in SEO the highest return on investment for marketing. How do you optimize for the search engines? It’s certainly not with pictures and flash, but with words. Tackle the search engine beast as your number one marketing priority, if you want results.

These tips are meant to be used as a guideline to improve traffic to your site, Increase your conversion rates, help turn visitors into buyers, and keep you ahead of the competition. Turning to a web marketer can ultimately save you time and money and increase your success online. The Web Success Team has many proven marketing strategies and techniques that can be viewed at http://www.websuccessteam.com. The Team would be happy to discuss your web marketing needs with a complimentary consultation and web marketing assessment of your current site. Simply mention this article when contacting Bob@websuccessteam.com or call 818-222-5643 for an appointment. To your web success!