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Using Web Success Team as a Testing Ground
The Web Success Team site has been a testing ground and a case study for the Team for the past 3 years. We have been able to gather and provide valuable information by trying new tools on our site before making them available to our customers. Testing and tracking is the best way to know if a website is doing what it is intended to do — sell products and services as effectively as possible.
Rotating Content
If you have been on the Web Success Team site lately you will find that there are rotating headlines and home page content. So when visitors view the website they see different home pages. We are testing and tracking the new content to boost our conversions. By analyzing the feedback from the click-throughs we get valuable marketing information that will help improve sales and visibility. This way we can finely tune our message based on viewer responses. We eliminate the guesswork and go on hard statistics to make informed decisions.
URL Address and Keywords
We chose Web Success Team for our company because we wanted to convey the feeling of success on the web through teamwork. We could then pass this concept along to our clients and help make their company successful and profitable. After testing the name we got positive feedback from the field. It also worked as a search term and could be broken down into different keyword searches like web success, web success team, success team. Therefore, when choosing a URL it is sometimes a good idea to have a keyword or keywords as part of the domain name. Your website will act as a magnet for traffic and will pop up more often on the search engine “searches.”
Eliminating the Guesswork to Get Results!
The Web Success Team specializes in online marketing and development of direct response websites. In 2004 when we did a search for “Direct Response Websites,” it showed no searches on Google or Yahoo. But we felt it would be a good keyword to use and sure enough our marketing efforts have paid off handsomely in that the Web Success Team name is listed and ranks under “Direct Response Websites.” In addition, we used those keywords in a Pay Per Click (PPC) campaign to promote it further.
