Three Keys to Search Engine Kingdom

-- By Bob Speyer.

Search Engines can be a digital netherworld — complex, mysterious, and protected. But like in the movie, The Matrix, no system is failsafe. Breaking the “code” of the search engines will reap great rewards. Here are three keys to the kingdom:

Search Engine Optimization – One of your main goals is to have your site be seen and correctly interpreted by the search engine spiders. This is key if you want your site to be ranked near the top of searches. In order to do so you first need a dense keyword base. Make sure your keywords relate to your site and you pick good phrases and words that people use to search your product or service. You also want your Meta tags (information on the content of your webpage) to be well structured and related to your site. Having your site come up for the wrong searches will not draw attention to your site. Another option for site optimization is to hire a professional to help you rise in the search engine rankings. There are tricks of the trade that informed webmasters know that can save you months of trial and error, and achieve your goals faster. The money spent is a good return on your investment.
Search Engine Submission – There are tons of search engines on the web like Google, MSN, Yahoo, and DMOZ that you can submit your site for listings. It is simple, easy and effective. Using Google as an example, go to www.google.com/AddUrl then type in your web address, any comments and click “Add URL”. Now your site is being spidered by Google, accessible to net surfers. Keep in mind, the more search engines you submit your site the better the chances for visits on your homepage. A few words caution — watch out for websites claiming to submit your homepage to several thousand search engines. Often times these are scams and only submit your site to fake link pages which could get you banned from the true search engines. You want a search engine that will submit only to the major directories and search engines.
Link Popularity – The more visits you get to your site, the higher your search engine ranking will be. One of the best ways to do so is to have a blog and update it at least once a week. Link the blog to your site and vice versa. You can also send articles and press releases to directories like EzineArticles who will publish your work on other sites and return the links back to you. Another good way to attract more traffic would be to join the social web. Sites like Digg, De.licio.us, etc will help promote your site through bookmarking.

These tips are meant to be used as a guideline to improve traffic to your site, Increase your conversion rates, help turn visitors into buyers, and keep you ahead of the competition. Turning to a web marketer can ultimately save you time and money and increase your success online. The Web Success Team has many proven marketing strategies and techniques that can be viewed at http://www.websuccessteam.com. The Team would be happy to discuss your web marketing needs with a complimentary consultation and web marketing assessment of your current site. Simply mention this article when contacting Bob@websuccessteam.com or call 818-222-5643 for an appointment. To your web success!