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Web Success Team's Frequently Asked Questions
Why do I need a direct response website?
What is a direct response website?
Why is Search Engine Optimization so important?
What can online direct response marketing do for me?
How do I know which online marketing avenue is the best for my company?
What is a Pay Per Click campaign?
What is a Blog?
Why do I need a direct response website?
Since your prospective customers and clients are one click away from your direct competitors, your website needs to persuade them to stay and take the action that pays-off for YOU and your business.
What is a direct response website?
A direct response website focuses on a defined target audience, create the intended mood from the start, and result in accomplishing at least one of three things: obtain a sale, schedule an appointment or collect a name and email address to be used for future outreach and sales opportunities.
Why is Search Engine Optimization so important?
It is the heart and soul of a website if you want to be found on the Internet through search engines such as Google and Yahoo. The Web Success Team builds websites that are fully optimized and help drive traffic to your site. SEO must be maintained and updated so your site is increasingly more visible.
What can online direct response marketing do for me?
With the right website you can turn visitors into buyers. You can change the way people think about your business. The interactive techniques we use will HUMANIZE your website, draw traffic, collect valuable marketing information and generate sales. The Internet is the most economical and effective way for businesses to communicate. The Team employs many proven strategies and techniques to help build your business online.
How do I know which online marketing avenue is the best for my company?
There are hundreds/thousands of online solutions and just as many conflicting answers. It is best to take the advice of a web marketing team that can understand your goals and objectives; analyze and improve your site’s effectiveness; recommend the online strategies and techniques that have been proven effective; and hire them to assist you to grow your business.
What is a Pay Per Click campaign?
PPC helps drive traffic to your site. It appears on the paid area (right side) of Google, Yahoo, etc. You bid/buy Adwords (keywords/phrases) that people search for. The team can help you purchase the most appropriate keywords and help minimize your costs and maximize your results.
What is a Blog?
A Blog is an online journal where you control the content and the postings. You can Blog about anything you think your audience will want to read. It can be your own articles, press releases, other people’s content, current happenings – both personal and business oriented, successful projects, events, testimonials, resources, etc. Plus, you will want to have the postings contain hyperlinks to other sites. Blogs are essential to any website as they are spidered by the search engines and draw more traffic to your site. Blog as often as you can — at least once-a-week; more is always optimal; blogging pays off.